While I'm fond of the previous two designs, this one is my favorite and the one I spent more time working on and enhancing. I like the more
whimsical aesthetic and concept. I created the jar in illustrator and only added a few highlights, the rest of the highlights and glow I added in photoshop. I chose a darker background color to make the light blues of the jar stand out and added a texture for good measure.I started off with a black circle shadow underneath the jar, but after looking at some references I changed it to the glow color and warped it to look like light streaks on a surface. You might not be able to notice but the wings of the film reels are film strips with a glow to them. Obviously the film reels represent fireflies, but instead of glowing butts I made glowing wings. I remember catching fireflies when I was younger, so this logo/design has more meaning to me than the other two.
I decided that the whole thing was a little boring and didn't stand out much. I wanted it to have more depth with a little more character. So I added some bokeh to the background and added a Gaussian blur to really push it into the background.

Next I tried a different font and added some more highlights to the jar. I chose a cursive font to keep the aesthetic more on the light side. If I chose a serif font, I felt it would be too bold and awkward to the design.
I decided I wanted to try something other than just a textured background, so I removed the texture and went for a gradient...I know gradients are over-used and unoriginal, but I couldn't resist. I'm not sure if I like the gradient better or just the solid color. I also decided I would give a heavier font a try. I'm not upset I did because it actually gives the composition more balance.
Next I tried a two color gradient.
I favor maroon more than navy so I changed the gradient back to one color but kept it maroon.
Finally, I changed the font back to white thinking there was too much yellow. Not sure what font to use so I kept both the serif and cursive font. when it comes time to print I'll make my final decision.